With unique pieces, designs and cues born from a mix of sub-cultures and urban inspirations, Awake NY captures the unique cultural spirit and sensibility of New York City. Leaning heavily into the importance of timelessness and versatility in design, Awake NY was founded by Angelo Baque and continues to be known for its logo-driven design and continues to evolve as street culture morphs and takes shape in various corners of the Big Apple. Awake NY has been renowned for its niche and selective following but also its strong and committed social justice mandate and message with every drop.