Social Status x Jordan Brand All-Star Weekend Pop Up Shop | Charlotte Gotta Shine

Posted on February 15 2017

This week we will be unveiling a four day pop up shop in collaboration with Jordan Brand in Charlotte, NC at our flagship store location. Late last year North Carolina's controversial House Bill 2 caused Charlotte to lose its confirmed bid for NBA All-Star Weekend 2017 -  many people across the state felt this would be a bleak time. However, we felt there was still room for the region to shine, take a stand against discrimination, and shed light on the positivity surrounding us.

Our space build out highlights shining moments from Jordan Brand athletes and is completed with a projector that will be streaming major All-Star Weekend events bringing the celebration and energy back into our market in a major way.

Sneaker enthusiasts and NBA fans can expect a great selection of highly sought after apparel and footwear alongside the re-release of some rare footwear from the past few months. Additionally, there is a special program highlighting “Social Status Community All-Stars” who have made a conscience effort to be a bright light in our community. They will be given an award and a special gift pack for their hard work and positivity.

Ultimately, All-Star Weekend is a about a positive and engaging community experience for consumers and NBA fans alike. We strongly feel the that many have missed out on that amazing opportunity due to the political actions of a few. This weekend is meant to be a glimpse of what can happen when we are intentional about building a culture of positivity and unity through sports, fashion, and community engagement. You can receive daily updates via twitter and instagram by following @TheSocialStatus and via the hashtag #CharlotteGottaShine.

1 comment

  • Jackie: February 16, 2017

    This is fantastic. You should be applauded for you excellent work

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