Multimedia artist, Matt McCormick, created One Of These Days as an embodiment of the American spirit, human condition, renegades, risk takers, and outlaws. The brand with a heavy influence by McCormick’s artistic style, is now available at Social Status boutiques and online at socialstatuspgh.com.
The “Hometown Hero” collection features pieces that were knitted, sewn, and finished all in the USA. Each heavyweight tee, hoodie and perfectly fitted sweats feature graphics that truly capture the essence of the Wild Wild West. It is an indicator of the drive behind One of These Days as a brand.
How did you transition from your artistic medium into apparel?
McCormick: The idea was more to look at the apparel as an extension of the rest of the practice. It initially started with printing work across traditional shirts, hoodies, etc, but the end goal when it came to what we were making was to extend the world that I’ve created in my paintings into the clothing that seamlessly coexist with the traditional art practice. So in essence it is the same clothing you will see referenced in the work itself.
What emotion were you trying to convey with the latest collection, Hometown Hero?
McCormick: Hometown Hero was an opening chapter to what I would consider the new beginning of the brand. Within the themes of the collection I really wanted to dive into the place that exists when the world was still really new, a semi bright eyed bushy tailed moment when doing doughnuts in the parking lot was a wildly fulfilling Saturday night. Pride over your upbringing before you’ve been introduced to the true struggles of adulthood. At its core a simpler time.
Where did your love for Americana stem from?
McCormick: More than a love it’s a continued study of the imagery that has surrounded me as long as I can remember. It’s a vibrant language that has endless elements to obsessively research stories to unearth.
America is a really young nation when compared to the rest of the world, and the culture that has been created here has dominated the landscape of worldwide pop culture for the last century. Along the way so many fascinating visuals have been created that act as goldmine for creating work.
You incorporate a lot of film and old Hollywood symbolism into western outlaw scenes. How do you connect the two or is it meant to be a juxtaposition?
McCormick: It goes back to the start of my personal memories. The Hollywood westerns have a prominent place in earliest experiences and they somewhat set the stage in a sense. As I grew older I started accumulating the rest of the visual language that I reference as touch points for the story I’m trying to explore within the work. Now they coexist in this almost cowboys on acid ode to my personal and surrounding history.
If you could only listen to one album while in the process of creating, what would it be?
McCormick: One album is next to impossible for me to stick with, but I’ll say Bob Dylan - Self Portrait if I have to choose one.
What advice would you give someone interested in beginning an art collecting journey?
McCormick: Buy art that you truly love, and study art history so you can learn about what you truly love.
Shop the “Hometown Hero” collection, available now.