For James Whitner, a common directive found on luxury clothing labels, “Hand Wash Cold,” is more than just a handling instruction. It's a reminder to treat the things you care about with an unwavering respect. In turn, it materializes in the stores, the related community work and experience at each location, and in the Nike Air Force 1 A Ma Maniére “Hand Wash Cold.”
Releasing in both a high and low version, the shoe tells a story of giving and giving back. Designed for wearability by street kids, inspired by luxury and numbered for transparency and collectability.