“Inspired by self-sufficiency in an ever changing world, GROW UP by MCQ revitalizes classic materials back to life through less impactful processes to deliver a powerful message. Emphasized through the ongoing gardening motif, each garment has a different story to tell through the process in which it was created.
Impressions on fabric, hammering of fresh flowers, digital printing, mending, and coloring techniques all led to the wide variety of one of a kind detailing. The use of patchwork, quilting, warm hues, and water colors all add to bring the repaired clothing back to life. The true essence of DIY and luxury culture is captured through the lens of full gardening characteristics.
MCQ is dedicated to setting new standards for sustainability. The brand ethos of 'responsible future’ comes alive in the GROW UP capsule by using old materials with new technologies to elevate born again pieces. The perspective to make the world around you art is possible through your own self-sufficiency so remember to embrace everything, take nothing for granted, do it yourself, and GROW UP.GROW Up by MCQ Now Available at Social Status