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Is #TheTen the biggest sneaker release of all time?

Is #TheTen the biggest sneaker release of all time?

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The biggest talk of the sneaker industry the past few months has been the Off-White Ten but the question remains, is it the biggest sneaker release of all time? Designer Virgil Abloh has been a staple name in culture for quite sometime now, making waves as Kanye's creative director as well as on his own with Been Trill, Pyrex, and now Off-White. He's climbed the ladder to be one of the most influential in culture as of right now. Since the announcement of the raffle for our first wave of #TheTen releases, we've seen a response like never before. Endless calls to stores, lines just to enter the raffle and many comments on our social media accounts with people asking about #TheTen. Nike even did something that we've never seen before and created a text hotline to keep the consumer updated on release info. All of this has lead to the speculation of this being one of the biggest releases in sneaker culture. What are your thoughts? Drop them in the comments below.