Introducing 38a Denim Shorts

The debut launch for The Whitaker Group’s Creative Platform  

 

INTRODUCING 38a

The Whitaker group is proud to announce our creative platform 38a Apparel. A stepping stone to tell our stories and deepen our reach within the community that we do it for. Created to honor the bold, innovative, and hardworking spirits who built and continue to be a voice of the culture and the art that it creates. 38a is for many; the dreamers, innovators, creatives, romantics, or free spirits. 38a is a reflection of the heartbeat of black art and innovation. To set the tone for our creative platform, we bring you 38a Denim Shorts. 

BUILT FROM HISTORY, DESIGNED FOR NOW

38a Denim Shorts carries history,  holds memory, and honors the lived experience of Black innovation. As the fashion industry moves beyond fixed silhouettes and into an era defined by self-expression and fluidity, 38A Denim Shorts offer a new kind of uniform: raw, functional, and free. A uniform designed to move and flow with the spirit of intention. 38a Denim Shorts are purpose-built, smooth, and resilient, just like the communities that inspired it. 

 

A NEW UNIFORM FOR THE PRESENT

The debut denim shorts are a creative signal: grounded in the legacy of black history and creativity and reinterpreted for modern street utility. Constructed for movement, function, and narrative, the shorts reflect the ethos of the current denim landscape—where personal expression leads and traditional silhouettes give way to style and versatility.

A SUMMER CELEBRATION IN MOTION

Our campaign story, ‘Summer Water Day,’ captures the essence of 38a Denim Shorts in motion: Golden Hour memories, communal connection, and black joy soaked in sunlight. A nostalgic feel that highlights the high-energy celebration of summer freedom, friendship, and black culture. Whether worn for utility or as a statement, this drop is the first step in building something bigger with depth and intention.

JOIN THE LEGACY
 

This is only the beginning. 38a Apparel is a new chapter. One that honors the artistic vision and legacy of the people we serve as we tell our stories in our own way. 38a Denim Shorts are more than just just a debut, but an invitation to be a part of something real. A story rooted in uplift and celebration. Thoughtfully designed and built to move with purpose and freedom. 

38a Denim Shorts are now available online at socialstatuspgh.com and in-store at all Social Status locations. 

Be a part of the story.