Home of the Heartbeat

Reflecting the rhythm, excellence, and legacy of HBCUs through the Nike Air Max Yardrunners collection and the Jordan x Howard University capsule.

NIKE YARDRUNNERS COLLECTION

There’s nothing like Homecoming on the yard. The music, the movement, the sense of pride that lives in every step. It’s a feeling that can’t be duplicated, born from tradition, community, and the belief that excellence is a collective act. For generations, HBCUs have set the standard for what it means to build something lasting: a culture rooted in pride, progress, and purpose. At its core, Homecoming isn’t just a return, it’s a reminder of who we are and how far we’ve come.

That legacy is what lives inside Nike’s Air Max Yardrunners collection, a celebration of the schools, students, and alumni who turned the yard into a cultural foundation. Each design honors an institution that shaped history while inspiring the next generation to lead with authenticity. The Nike Air Max Yardrunners “FAMU” drops at Social Status Tampa and Detroit, channeling the energy and excellence of Rattler Nation. The Nike Air Max Yardrunners “Spelman” releases at Social Status Atlanta, Baltimore, and Detroit, honoring the women who built bridges through sisterhood and scholarship. The Nike Air Max Yardrunners “Norfolk”, available at Social Status Charlotte and Baltimore, celebrates the pride and resilience that defines the Spartan legacy. And the Nike Air Max Yardrunners “Morehouse College”, landing at Social Status Charlotte, Atlanta, Tampa, and Detroit, reflects the strength and leadership that continue to shape culture far beyond the classroom.

NIKE AIR MAX 95 

These shoes aren’t just sneakers, they’re symbols of community, connection, and the belief that progress is powered by people. They represent the yard as more than a physical space; it’s a state of mind, a foundation built by generations who refused to be overlooked. That same energy continues through the Jordan x Howard University apparel capsule, available now at Social Status Baltimore, a reminder that HBCU excellence moves through every field, court, and creative space.

The Nike Air Max Yardrunners collection releases Saturday, October 11 at 11 AM local time, available in-store at Social Status locations. This Homecoming season, we’re not just celebrating legacy, we’re living it. Every step forward honors the ones who came before.