A New Classic Debut: The Nike Waffle One Whitaker Group Exclusive

A New Classic Debut: The Nike Waffle One Whitaker Group Exclusive

Introducing the Nike Waffle One exclusive color way by The Whitaker Group. The Nike Waffle One Whitaker Group Exclusive marks the global debut of this newest silhouette in the long history of the Nike Waffle silhouette. Limited to 500 pairs all individually numbered, this release marks a pivotal moment in time for one of the most iconic silhouettes in Nike footwear history.

Bringing a new classic to life by bridging the Waffle DNA with new materials and tooling from more modern drops, the story, concept and inspiration for The Whitaker Group exclusive colorway was shaped by designer Frank Cooke, drawing inspiration from Bill Bowerman and the original waffle maker used to make the ones that started it all. To wrap the story together, the paper accompanying the footwear features a storyboard of the Bowerman story with contemporary cues and nods expertly reimagined and created by NYC-based artist, designer and creative director Pel Peltier to add important depth and context to a pivotal story in sneaker history.

In response to the ongoing crisis in Texas and the deep impact it is having on communities on the ground, the release of the NIKE Waffle One Whitaker Group Exclusive is accompanied by an optional donation option to the draw entry system. For those choosing to add a donation to their entry, all proceeds from the donations will go to supporting Black and Brown families affected by the water and food shortages in Houston, TX. Those assistance efforts are being led by the Whitaker Group’s non-profit team, The Whitaker Project.

On this initiative, owner James Whitner stated:

“I’m sure there are people who are disappointed we are changing this launch, but that disappointment can’t match how Black and Brown people in Houston are coping without power and water - in the midst of a year-long pandemic. Our team in Houston is deeply affected. This is bigger than sneakers and fashion, this is about showing up where it’s most needed”

Click here to enter the draw for the NIKE Waffle One Whitaker Group Exclusive launching on 3.4, with the option to enter a donation.