Nike Air Max Zero
Posted on March 25 2015
This is the story that most know — but it is only half true. The Nike Air Max 1 wasn’t designed in one shot. Rather, it was the result of several design iterations, one of the earliest being the concept of the Air Max Zero. Unknowingly channeling designs that would not come to fruition until many years later, Hatfield focused on a shoe that featured only the necessities for supreme comfort and performance. Lost in the excitement was the Air Max Zero, a mere footnote to the Air Max phenomenon. But that would fortuitously change during a visit to the Department of Nike Archives, where the sketch sat forgotten for 29 years. The Nike Sportswear design team stumbled across an interesting drawing while searching for inspirations to celebrate the impending second annual Air Max Day. To bring the sketch into the future and accomplish Hatfield’s goal, McMillan upped the ante by adding the latest Nike innovations. These included technologies such as the newly-introduced Air Max 1 Ultra outsole seen on the Air Max 1 Ultra Moire, with its cored-out Phylon construction, fuse uppers that reduce bulk without sacrificing support, and monofilament yarn mesh that helped build the unusual tip without sacrificing breathability. With that, Hatfield’s original concept was realized.
Shop the Air Max Zero this Sunday, March 29th at all Social Status locations. $150.