FREE GAME - JORDAN DESIGN

Free Game is one of our flagship programs that cascades across our whole company and led by James Whitner. The concept of Free Game is to create an opportunity for our consumers and those who’s interested in the industry an education and access to those who’s both “been there” and “done that”.

The launch of our newest beSOCIAL space coincided with a ‘Free Game’ session lead by Jordan Brand’s design leadership team and host- ed by James Whitner. Although the event was held on a late Wednesday night, we had over 100 people attend and have an open conversation re- garding the sneaker industry.