Social Status x Diadora N.9000 "Rio 2016 Medals" Pack
Posted on April 20 2016
Social Status and Diadora team up to release two N9000 models inspired by the upcoming summer Olympics to be held in Rio De Janeiro, Brazil. Continuing its ascendence from a retailer into a full-fledged lifestyle bastion within the creative and fashion arena, Social Status has now sought out to elevate its partnership with Diadora by releasing a collaborative shoe pack to honor the upcoming Rio 2016 Olympics: the Social Status x Diadora N9000 “Rio 2016 Medals.”
This has been a very special project for the teams on both sides, as the shoes were inspired by the Olympic Gold & Silver Medals, and intended to embody the winning spirit of the Games. The team headed to Rio to capture the imagery for the pack’s campaign, as well as the energy its people and city as a whole. While on location, they really sensed the importance of portraying the spirit of the shoes that would showcase the true importance of the upcoming Rio Olympics to the winning legacy forged through the years and past Games. Our first lookbook was inspired by the kids in the Favela and their joy for the game of futbol.